The current buzzword in new business growth and employment is SME's, Entrepreneurship, Small Businesses, SOHOs. Provided, of course, that there is a BEE in there somewhere.
With all the BEE-ing, downsizing, resizing, outsourcing going on in big business, these are touted as the new growth and employment engines of the NOW. One would think that if this is true, small businesses start-ups and trying-to-make-it entrepreneurs would be given all the help they need from government.
Clearly this is not the case. There is plenty of talk, always an up-front demand for money and after that zero results or follow up. If you hope that the Government will help you build your business you may stand in line waiting for a LONG TIME.
In the Private Sector things are not much better. SOHO's generally pay far more than the BG's (Big Gorillas) for everything from advertising to bank charges, interest rates, insurance premiums ... everything!. As a percentage of production costs these premium rates can be devastating, even crippling, if the SOHO is competing with a BG. It is not unknown for a BG to simply squeeze a competing start-up SOHO until he/she is forced to quit or end up bankrupt. No wonder that 90% of all new small businesses fail within the first year and another 50% within three years. That's a lot of broken dreams and lost savings. Whose pockets do you think they ended up in???
In the Private Sector things are not much better. SOHO's generally pay far more than the BG's (Big Gorillas) for everything from advertising to bank charges, interest rates, insurance premiums ... everything!. As a percentage of production costs these premium rates can be devastating, even crippling, if the SOHO is competing with a BG. It is not unknown for a BG to simply squeeze a competing start-up SOHO until he/she is forced to quit or end up bankrupt. No wonder that 90% of all new small businesses fail within the first year and another 50% within three years. That's a lot of broken dreams and lost savings. Whose pockets do you think they ended up in???
Among the many problems experienced by emerging businesses are ...
<><> access to Capital in the form of low cost loans,
<><> the ability to effectively market products and services in an environment where only the 'Big Gorillas' have the financial means to engage the most effective infomercial platforms such as TV, Radio, and massive 'in your face' billboards ... usually at much lower rates than SOHOs would have to pay ... if they could even get close to affording them.
<><> TIME to attend to all the functions required in starting and running a business. Not least of this is the onerous and overburdened bureaucracy and a minefield of compliance, BEE, tax and labour laws .... from a government gone mad on enacting endless stupid, ill considered legislation.
WinWinCTN offers a FREE platform for a wide range of invited Merchants and Services to enter into a strategic alliance and effectively compete with larger enterprises. The promotion of WWCTN, in effect, promotes all the Merchants and Services who are associates of the Network. Some of the functions of advertising and marketing can be engaged by WWCTN for the benefit of all associate businesses so that the more businesses that are represented, no matter how many CTNs are established, the lower the promotional costs will be for each one. WWCTN negotiates a commission when custom is generated for you, the Merchant, so it will cost you nothing until you get business.
WWCTN is NOT just another 'business directory.' but a co-operative marketing platform for small businesses... SOHOs and SMEs. It makes a lot of sense to become a member of the WWCTN Community ... not just as a Merchant or Service Provider ... but also as a trading member. Membership of WWCTN offers some of the advantages of Franchising without the drawbacks ... such as high 'buy in' fees and complete loss of individual control. Why sink your savings into an enterprise that makes you nothing more than a puppet manager, yet often requires a huge investment, and keeps you paying forever for the privelege? Do the advantages outweigh the downside?
WWCTN is NOT just another 'business directory.' but a co-operative marketing platform for small businesses... SOHOs and SMEs. It makes a lot of sense to become a member of the WWCTN Community ... not just as a Merchant or Service Provider ... but also as a trading member. Membership of WWCTN offers some of the advantages of Franchising without the drawbacks ... such as high 'buy in' fees and complete loss of individual control. Why sink your savings into an enterprise that makes you nothing more than a puppet manager, yet often requires a huge investment, and keeps you paying forever for the privelege? Do the advantages outweigh the downside?
In WWCTN commission is only payable when custom is delivered to an associate Merchant or Service Provider, and promotional funds are primarily derived from this commission. It follows that those businesses that get the most custom also contribute most to promotion costs. Not only is that fair, but it means that your advertising is 100% effective - you only pay when you get the custom.
As only a single or a very limited number of Merchants and Service Providers are invited to join WWCTN in a given service category and operational area (CTN), all custom is focused on these Associates. As the Networks grow so will the customer pool to which Associate Merchants have exclusive access. It might be a smart move for YOU to be one of the chosen few. Join NOW.
Get exclusive access to customers who, when they need the kind of Service that YOU offer, will come looking for you.
Commissions paid out by Associate Merchants and Service providers should be more than covered by the commissions earned from the trading activity of Members who have joined their Trading Group.
Clearly it makes sense for all Associates to make the small effort required to build up their own Member Trading Groups. Exponential growth of these trading groups can easily occur because any one who joins will contribute to the commissions on, not just one, but on THREE trader levels. Details are given on the website and of course we will gladly discuss any queries you may have.
We at WWCTN don't have all the answers. The input of ideas which can assist in any area of our community effort, anything that will promote our SOHO associates, from all associates and members, is warmly welcomed. It is through collaboration and co-operation, and the power of numbers, rather than competition, that we can build a powerful Small Business Network and provide the best services to our community members....to each other.
And ... create a force capable of matching ... even intimidating ... the Big Gorillas.
JOIN US ... It's FREE.
And ... create a force capable of matching ... even intimidating ... the Big Gorillas.
JOIN US ... It's FREE.
You may ask ... What's in it for ME???
HELP more PEOPLE <> EARN more MONEY <> HAVE more FUN
MERCHANTS
and
SERVICE PROVIDERS
and
SERVICE PROVIDERS
WWCTN negotiates a commission for all custom which members of WWCTN generate for associate Merchants and Service Providers. This can be viewed as a marketing cost ... part of the cost of doing business. Where you win, and can win big, is by inviting your regular customers, who may not be members of WWCTN, to join your trading group. There's no pressure here because it's free. If they join WWCTN they will be in your trading group. Both your business and you personally can be a members of WWCTN but commissions from any one trade can only go to one trading group. If you don't fully understand the implications of this we can explore it in more detail if you join us as a Merchant or Service provider. It can double your earnings! A further advantage is that you now earn commission on any trades that these new customer members may make with any other Merchants ... and the custom these new members generate as they build their own trading group ... to two further levels. This is all potential ADDITIONAL INCOME ... for FREE ... that has probably never come your way before.
The 'Big Gorillas' are constantly building strategic alliances, joint ventures, and employing other tactics to capture the market or at the very least, get great exposure to the marketplace. Small business enterprises seldom do this, yet it offers one of the most potent marketing tools of all. Look around, and see how the BG's are doing it. The 702 Talk Radio 'Walk the Talk' is an excellent example. 30,000 walkers generate hundreds of thousands of rand in cash from participation fees for the alliance partners who also get huge FREE publicity to boot!! When you discover that the advertising fee on 702 runs at R11,000 for thirty seconds at prime times you will appreciate just what weeks of pre- 'walk the talk' free publicity ( prior to the event) is worth. What are YOU doing to get free promotion? Joining WWCTN is one way you can do it. SO, JOIN US!!!
WinWinCommunity.com