MEexamples

THE MULTIPLIER EFFECT

and

LEVERAGE

Let's consider a story about two photogrphers....

JIM and STEVE are both highly competent photographic specialists producing work of the highest standard in their chosen fields.

Jim specialises in Wedding and Family photo assignments and is heavily booked most of the time. He earns an above average income, lives in a neat middle class home with all the usual expenses which ensure that he keeps his nose to the grindsone. He is seldom able to go away on extended holidays because when he does his income stops, (That's one downside of being a one-man-band.) Of course his expenses don't!. He'll probably have to go on working way beyond retirement age to maintain his present lifestyle.

Steve specialises in capturing superb images of the Wildlife and Scenic beauty of the countryside and of the people living there. He supplies his images to Photo Libraries, and has an arrangement with a company that publishes postcards, coffee table books, illustrated maps and guides, calendars, and a host of other items which are sold at tourist kiosks, used in schools and by advertising agencies ...countrywide.....worldwide! Steve lives in a mansion in the countryside with substantial acreage and an enviable lifestyle. His home is fully paid off and he now works because he enjoys his work not beacause he has to.

Images that he captured twenty years ago still earn him an income today ...and will continue to do so in the future!!!

Jim and Steve both succeeded in their small business ventures but there was something about Steve's business that made all the difference as the years went by. It was ME....the Multiplier Effect!

The Financial reward, for effort made once, duplicated many times.

The Multiplier in Jim's business was small....just the few members of a family and friends who wanted prints of the wedding or family group. Every job was a 'once off' effort with minimal repeat orders. No multiplier and not much leverage without a complete change in the business structure.

Steve probably sold his images for a lot less than Jim but hundreds, even thousands, of an exceptional image, were sold year after year...without his personal involvement...that's Passive Income through a powerfull multiplier..

Moral of the story: Look for the Multiplier in a business if you want to earn Passive Income.

Steve not only enjoyed a good multiplier in his business but he also applied the principle of LEVERAGE.

Every image he captured was used in not just one, but in a wide variety of applications. The same picture would appear in a Touist guide, postcard, calendar, T-shirt, school book, slide collection, and elsewhere. That is Leverage or the maximized utlization of a resource or facility.

It is very likely that when he started in his chosen course in Photography, Steve was not even aware that his business platform had such an excellent Multiplier or the potential for additional Leverage to generate Recurring Passive Income.

Why? Because this concept is not taught at school or even university!!!

Let's look at another (ficticious) example.

A best selling Author is planning to write a new book. He decides that the Hero of his book will be a 'larger than life' whisky drinking, cigar smoking tycoon. He knows that his Multiplier is the many people who will buy his book and generate millions in Royalties. But he wants more! To Leverage some extra income, aside from sales of his book, he offers the Haig Whiskey distillers a deal where they will pay a royalty for the Hero to drink Dimple Haig Whisky. He does the same with a cigar company (that has itself used a little Leverage) and named one of the best in their range of cigars the Clinton's Rich Aromatic. Still not content with the potential earnings from this little caper he has an e-mail order form inserted inside the back cover so that his loyal readers can order a signed copy of his book for a little extra fee.

Moral of the story: Always explore ways to develop maximum Leverage in your business deals.

The Multiplier Effect, Leverage, the Internet and Network Marketing.

The dawn of the Internet has introduced a number of new elements which have a profound effect on Network Marketing. The first problem with the Internet is that there are millions of websites and without some way for a person to find out the URL of your website it is highly unlikely that anyone would see it. One extremely effective way to convey this information is person to person. The Business platform best suited to do this is...... Network Marketing.

It is precisely because there are so many people connected to the Internet that the person to person transmission of information is so effective...if you can reach them. Clearly then, if you build a large member base you have a valuable asset, a large Multiplier, which can be Leveraged to earn you a Passive Income. If you doubt this consider the following: ICQ - the Free Internet Chat Community was sold for US$407 million, yet never grossed more than US$30,000 from its inception. Developing this large memberbase with whom you can communicate is the most important task in Internet Marketing. Learning how to communicate effectively comes a close second. Make a note of this: No matter what product you are marketing...Real or Virtual...if it does not sell in your local community it will probably not fare any better on the Web. What products sell in your local community? Goods and services that people WANT, NEED or MUST HAVE in their day to day lives. To get an edge on everyone else look for 'Information' which can add to quality of life, skills, money management etc. There's plenty of that on the web and the beauty of the Web is that information can be delivered instantly and almost free to any connected computer. Huge profits can be generated by selling these information and other electronic products on the Web.

YOU...and the Multiplier Effect.

Unfortunately most of us are not famous actors, brilliant 'best selling' authors, singers or celebrities of one sort or another. We are just ordinary people with ordinary jobs and ordinary lives. Perhaps we look at the 'SuperHaves' with a measure of envy. Wouldn't it be great never to have to worry about the rent, the car payments, the bills, bills and more bills....the worry!...the misery!..

Millions of lazy, ignorant and greedy people play Lotto for that miniscule chance that a string of numbers might suddenly propel them into the midst of the jet-setters, the land of plenty, endless exotic holidays with a bottomless credit card. Yeah, Right. Let's get real: Your odds in LOTTO are about 14 million to one.

That's why some people call it Voluntary Taxation.
(Don't expect to get any back)

In LOTTO the Multiplier Effect works perfectly....for the organisers. They make Millions every time..Guaranteed. Have you ever heard of 'Rollover'? That's when nobody wins and the next weeks LOTTO prize is doubled. Then these same mindless millions go into a frenzy. Long queues wait to throw their money away. But just a little more this time because the Jackpot is doubled. Imagine: 10 million people try and get the right sequence of numbers and NOT ONE gets it right!!! The 'Promise' that YOU will win A Million bucks is powerful bait!

Now, if you get off your butt, and get just a little smart, you can make the Multiplier Effect WORK FOR YOU!

HOW?

Well, let's have a look. Imagine that there are a thousand people out there and every time they spend their money YOU get some of it. Maybe just a Rand or two. I'll bet you don't think too hard about spending a Rand.

Ever bothered to look on the floor of your car or between the seats you'll probably find a few Rand. What can you buy with a Rand? It's nothing! About one sixth of a cup of coffee at the Mug 'n Bean! But a Rand from each of a thousand people! Now that's something else. Get that every day and you would have a smile on your dial. R30,000 every month. What about Two Rand...that would push up your monthly to R60.000. What would it take? Well, if each of your group of a thousand people gave you two Rand a day ... and this was 4% of their spending ... they would buy goods for Fifty rand per day or R1500 per month. Those are definitely not unrealistic expenditure figures, but when the Multiplier Effect gets to work on those miserable two Rands wonderful things start to happen... for you! So put on your thinking cap. How can you make it happen?

RELAX. No need to break out in a sweat ... We've got it all figured out for you!

You will have to drag yourself out of your (dis)comfort zone a little to get started, but remember: Doing IT and thinking about Doing IT are more than a Hundred thousand Rand apart! DECIDE NOW to DO IT.

DO IT wth people who also want it. Do IT with friends (even if you don't yet know they are friends!) DO IT with people who are prepared to do a little more than fill in a Lotto card. DO IT with people who understand that depending on the next pay check is not a comfort zone, but a danger zone. DO IT with Networking. DO IT with us. Let us introduce YOU to ... WWCTN.

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